Lead Statuses and Your Pipeline Overview

Every lead has a status that shows where it stands in your pipeline, so your team always knows what to do next.

Default statuses

• Unattended — new leads waiting for a first touch.
• New — created or imported, not yet contacted.
• Contacted — an agent has reached out at least once.
• Won — the lead converted into a customer.
• Lost — the lead did not convert.

Unattended, Won, and Lost are protected system statuses and can't be renamed or deleted. You can add your own statuses in between to match your team's process.

Managing statuses

Owners and Admins can add, rename, reorder, and color-code statuses from Settings → Leads → Statuses. Update a lead's status from its detail page — the change is recorded in the lead's activity history.

Use status filters on the leads list to focus on a specific stage of your pipeline.